A few tips i need to remember when doing adwords
1) Buy a domain that has one of your keywords in it. Doesn’t matter if it’s a .info a .com or what. Just get a domain with a good keyword.
2) Throw up a WordPress blog or really just ANYTHING and do your SEO: put keywords in the title, meta keywords, meta description tags, in an H1 and in bold somewhere on each page. Put at least one picture on each page and have the keyword in the alt tag.
3) Populate your new site with 5-10 articles (each at least 200 words long) and make sure each article contains your keywords (the ones you’re about to center your PPC campaign around).
4) Put your product landing page in a subdirectory also named after a keyword.
5) Make a new campaign. Point it to your domain – NOT your subdomain. Just point it to the (now) high-quality site which contains all that juicy content. Google will make sweet love to your site and give it a better QS.
6) Now, in AdWords edit all your keywords and point every one of them to your subdomain.
7) Sit back with a margarita and a babe on each arm and watch the sales magically roll in, while your QS stays high and your PPC costs stay low.
Is this method 100% foolproof? I don’t know. But it WILL give you better results than if your start the campaign by pointing to your landing page from the get-go.